
Name & Shame
Uncovering the Dirty Supply Chains
Every time you eat seafood, you cast a vote. Some companies bet you won’t ask questions. We do.
NAME & SHAME
UNCOVERING THE IUU SUPPLY CHAIN
Every day, millions of dollars' worth of illegal fish silently slip into global markets — ending up in your local grocery store, on restaurant menus, and even in pet food. Behind the scenes? A dark web of unregulated ships, corrupt supply chains, and companies that look the other way. It’s called IUU fishing — and it’s robbing coastal communities, destroying marine ecosystems, and threatening the future of our oceans.
This campaign is here to put faces to the crime.
We don’t just raise awareness. We name names.
“Name and Shame” is our call-out campaign that exposes the companies, countries, and vessels linked to IUU fishing — and pressures them to change. When governments fail to enforce the law, transparency becomes resistance. And when we shine a spotlight, the predators scatter.
We’re partnering with watchdog organizations, independent journalists, and youth investigators to track down the shady operators driving this crisis. From supermarkets that sell IUU-tainted tuna to flag-of-convenience vessels hauling illegal nets, we’re building a public blacklist to push for accountability.
What Your Support Does
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Funds original research and investigations
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Helps us build interactive maps of high-risk supply chains
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Allows us to create shareable digital media that exposes illegal players
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Powers campaigns that pressure corporations to commit to traceable, legal seafood
When you donate, you’re not just supporting a campaign — you’re becoming a voice the IUU industry can’t ignore.
Because silence lets them win. But exposure? That’s power.
Check the Wall of Shame below.
Learn how to spot “dirty fish” in your area.
Demand full seafood traceability from your local stores and restaurants.
Let’s stop pretending we don’t know. Let’s start holding them accountable.
Would you like a shortened version for mobile or social media use too? I can also help build the visual layout (like where to place the "Wall of Shame," donation buttons, etc.) if you want a mockup.
